Seth Godin – Best Quotes by the ultimate entrepreneur for Information Age!

-If it scares you, it might be a good thing to try.- Seth Godin

If you have ever searched for marketing tips online, one person whose name would have definitely come in would be Seth Godin. He needs no introduction but for those who are just starting up and don’t know who he is yet, Seth Godin is the author of 12 bestselling books and an entrepreneur. Seth Goin has been given the title of “the Ultimate Entrepreneur for the Information Age” by Business Week.

Here are some of the best Seth Godin Quotes that will teach you a lesson or two in marketing and help you in building your startup especially if you are a marketer.

The job isn’t to catch up to the status quo; the job is to invent the status quo.

The job isn’t to catch up to the status quo; the job is to invent the status quo.”

 

“If it scares you, it might be a good thing to try.” – Seth Godin

-If it scares you, it might be a good thing to try.- Seth Godin

“I can tell you this: Leaders have nothing in common.” – seth godin

“I CAN TELL YOU THIS: LEADERS HAVE NOTHING IN COMMON.” - Seth Godin

“One part of your brain worries about survival and anger and lust. The rest of it creates civilization.”

“ONE PART OF YOUR BRAIN WORRIES ABOUT SURVIVAL AND ANGER AND LUST. THE REST OF IT CREATES CIVILIZATION.” - Seth Godin

“This is marketing done right. Marketing where the marketer changes the product, not the ads.”

THIS IS MARKETING DONE RIGHT. MARKETING WHERE THE MARKETER CHANGES THE PRODUCT, NOT THE ADS.” - Seth Godin

“Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.” – seth godin

“Extraordinary benefits accrue to the tiny minority of people who are able to push just a tiny bit longer than most.” – seth godin

EXTRAORDINARY BENEFITS ACCRUE TO THE TINY MINORITY OF PEOPLE WHO ARE ABLE TO PUSH JUST A TINY BIT LONGER THAN MOST. - seth godin

“Quitting Is Not the Same as Failing.”

“QUITTING IS NOT THE SAME AS FAILING.” - seth godin

“Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.”

“All the creativity books in the world aren’t going to help you if you’re unwilling to have lousy, lame, and even dangerously bad ideas.”

ALSO READ: Brilliant quotes by the Iron Man of startups – Elon Musk

“The best way to be missed when you’re gone is to stand for something when you’re here.”

“THE BEST WAY TO BE MISSED WHEN YOU'RE GONE IS TO STAND FOR SOMETHING WHEN YOU'RE HERE.- - seth godin

“Interruption Marketing is doomed as a mass marketing tool. The cost to the consumer is just too high. The alternative is Permission Marketing, which offers the consumer an opportunity to volunteer to be marketed to.”

“Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.”

“MARKETING IS ABOUT SPREADING IDEAS, AND SPREADING IDEAS IS THE SINGLE MOST IMPORTANT OUTPUT OF OUR CIVILIZATION.” - seth godin

“People don’t want to change their worldview. They like it, they embrace it and they want it to be reinforced.”

“Frames are the words and images and interactions that reinforce a bias someone is already feeling.”

“Either you’re going to tell stories that spread, or you will become irrelevant.”

“EITHER YOU’RE GOING TO TELL STORIES THAT SPREAD, OR YOU WILL BECOME IRRELEVANT.” - Seth Godin

“The biggest secret of the Internet is that it is inherently a direct marketing medium. In fact, the Internet is the greatest direct marketing medium of all time.”

“Marketing in an interactive world is a collaborative activity—with the marketer helping the consumer to buy and the consumer helping the marketer to sell.”

“Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.”

“Faced with an infinite number of choices, many people pick the market leader.”

“Is it any wonder we teach this mindset? Factories and managers don’t want spunk, or even innovation. They generally seek compliance. We rely on the disobedient few for innovation, but today, innovation is our only option.”

“The most successful givers aren’t doing it because they’re being told to. They do it because doing it is fun. It gives them joy.”

“Don’t try to make a product for everybody, because that is a product for nobody.”

ALSO READ:  Brilliant Quotes by Steve Jobs

“Differentiate to succeed.”

“Powerful advertising is anticipated, personal, and relevant.”

POWERFUL ADVERTISING IS ANTICIPATED, PERSONAL, AND RELEVANT. - Seth Godin

“As new forms of media develop and clutter becomes ever more intense, it’s the asset of permission that will generate profits for marketers.”

“It’s not enough to find a niche that shares a worldview. That niche has to be ready and able to influence a large group of their friends.”

“People clump together into common worldviews, and your job is to find a previously undiscovered clump and frame a story for those people.”

“PEOPLE CLUMP TOGETHER INTO COMMON WORLDVIEWS, AND YOUR JOB IS TO FIND A PREVIOUSLY UNDISCOVERED CLUMP AND FRAME A STORY FOR THOSE PEOPLE.” - Seth Godin

“The secret to being wrong isn’t to avoid being wrong. The secret is to being willing to be wrong.”

“Courage is the willingness to speak the truth about what you see and to own what you say.”

“And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner.”

“Your opportunity lies in finding a neglected worldview, framing your story in a way that this audience will focus on and going from there.”

“Engaging a consumer in a dialogue is something that business owners used to do in the old days—before assembly-line production, mass distribution, and mass media advertising. In the old days selling was a kinder, gentler process, and it was based on the willing participation of the consumer. It was only the arrival of the mass production economy that changed all this. The modern economy was defined in terms of assembly-line production of standardized products, mass distribution of these products to consumers in a wide geographic area, and mass media vehicles to carry standardized advertising messages. Under these conditions it became irresistibly cost-efficient to broadcast the same message to every consumer, rather than bearing the cost of engaging any single consumer in a separate, individual dialogue. Today, however, because of interactive technology, it has become cost-efficient once again to conduct individual dialogues, even with millions of consumers—one customer at a time. Interactive technology means that marketers can inexpensively engage consumers in one-to-one relationships fueled by two-way “conversations”—conversations played out with mouse clicks on a computer, or touch-tone buttons pushed to signal an interactive voice response unit, or surveys completed at a kiosk.”

“Quit or be exceptional. Average is for losers.”

BONUS – Seth Godin talks about How to get your ideas to spread

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